Category Developer
Company: Breakthru Beverage Group
Location: Lakewood
Posted on: May 4, 2024
Job Description:
Category Developer
Location
US-CO-Lakewood
ID
2024-26477
Type
Regular Full-Time
Category
Sales/Trade
Overview
The Category Developer is the category expert for Diageo brands
(Tequila or Whiskey) within a targeted account base. They are
focused against increasing share and velocity of their assigned
commodity using tactics that help sell-in the right brands to
customers and sell-out to consumers via planning and execution of
brand activations. This role must maintain strong relationships
with the key stakeholders/gatekeepers of the supplier accounts and
be the 'go-to' consultant for the accounts. The Category Developer
will be active with in-market events and education. Our Category
Developers will be required to participate in a two-week
'in-person' Academy Category Training. This position is located in
Lakewood, Denver West (Highlands), Evergreen and Conifer. Salary
and Benefit Statement:Any offered salary is determined based on
internal equity, internal salary ranges, market data/ranges,
applicant's skills and prior relevant experience. Compensation
package: Range: $56,280- $70,350 + $4800 car allowance. This
position is eligible to participate in a bonus program. Metrics and
level of participation are determined annually. This position is
eligible for health care benefits, life insurance, time off
benefits and participation in the Company's 401(k) plan.
Responsibilities
Drive and delivery on sales and
marketing goals of assigned category and brands
- Serve as the expert and resource for the division or group in
developing beverage and marketing strategies and plans for growth
of assigned category.
- Research trends, category, and portfolio to ensure that the
group or division and company meet supplier goals as
established.
- Present new products and beverage offerings and conduct monthly
business reviews.
- Plan high-end consumer activations within key accounts to
elevate category awareness based on customer needs.
- Drive real time market insights to inform, apply, unlock and
accelerate growth.
- Lead, organize, report, field intel and insights for assigned
territory and categories.
- Collaborate with on-premise & retail sales teams, developing
creative solutions to help drive business and growth in assigned
categories across their assigned territory
- Develop and deliver training modules to the sales team,
customer, and supplier regarding sales trends
- Determines specific areas in which the category has opportunity
for growth (Territories, Accounts, etc)
- Establishes merchandising objectives relative to brand priority
for each account by understanding company priorities and defining
POS needs to the supplier
- Focus on increasing share and velocity of assigned category.
- Ownership of account plan and execution based on brand plans
- Obtains appropriate distribution of category throughout account
base by presenting and selling based on the brands' features and
benefits
- Conduct staff educations and building of the category.
- Maintain and build strong relationships with the key
stakeholders/gatekeepers of the assigned accounts
- Participate in supplier and category specific work-with sales
calls.
- Attend educational workshops, reviewing professional
publications, establishing personal networks to build and maintain
industry knowledge.
- Maintains customer confidence and protects operations by
keeping information confidential.
- Maintains a safe and clean working environment by complying
with procedures, rules and regulations.
- Other duties, as assigned by the jobholder's supervisor, may
also be required.
Qualifications
- Bachelor's degree in related field and/or equivalent training
and work experience
- Minimum of 5 years in sales or industry related and category
expertise experience; such as
- CSS Certification or WSET Spirits level 2; or
- Category specific certifications (Whiskey or Tequila); or
- Deep knowledge of category or responsibility that this role
will support
- Must have a valid driver's license and be able to operate a
motor vehicle
- Proficient PC skills using MS Office and other various computer
programs including presentation software
- Must be a results-oriented professional with verbal/written
communication skills using diplomacy and discretion as well as
customer service skills
- Ability to multi-task, work independently and/or within a team,
pay attention to detail and meet deadlines
- Analytic and Reporting skills
- Utilize sound judgement and problem-solving skills
- Ability to work in fast-paced, high-volume, team
environmentPreferred Qualifications:
- On-premise/hospitality experience
- Strong understand or background of consumer engagement
mechanicsPhysical Requirements:
- While performing the duties of this job, the employee is
regularly required to, stand, sit; talk, hear, and use hands and
fingers to operate a computer and telephone
- Required to be able to operate a motor vehicle and possess a
driver's license.Competencies:
- Accountable for results which impact the department.
- Selects best option from a set of defined procedures/ solutions
using common sense and experience of similar situations. This job
description is only a summary of the typical functions of this
position, not an exhaustive or comprehensive list of all possible
job responsibilities, tasks and duties. Responsibilities, tasks,
and duties of individual jobholders may vary from the above
description.
EEO Statement
Breakthru Beverage Group is an equal opportunity employer. We
evaluate qualified applicants without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, veteran status, genetic information and other
legally protected characteristics. The EEO is the Law poster is
available Here, if you need a reasonable accommodation because of a
disability for any part of the employment process, please call
(708) 298-3536 and let us know the nature of your request and your
contact information.
Category
Sales/Trade
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Keywords: Breakthru Beverage Group, Southglenn , Category Developer, IT / Software / Systems , Lakewood, Colorado
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